Slo's ambition is to reinvent hostel culture to meet the challenges of tomorrow's tourism: friendlier, closer, and more sustainable. The various existing hostels each had their own name and identity, so the aim was to bring them together under the brand: Slo. The logo had to be user-friendly and emphasize the hostel's values while having the strength of a large group.
So I created the logo, whose typefaces I designed myself, and then imagined the brand's graphic identity, from the design of the pictograms to the illustrations of the cities, including the creation of a customized typography ( produced by typographer Clément Petit). Project carried out at Wild&Slow Agency.
Seeds work in a similar way to bananas in the Geev application.
By registering, users receive 10 virtual seeds to start trading in the application. Each listing has a value in terms of the number of seeds determined by the application. The more a plant is in demand (because it's rare or in season), the higher its value. Adopting and trading plants will therefore be the main ways to earn seeds. Another way will be for users to participate in the recognition of ads whose plants are not identified.
The plant list option allows users to add plants they own, or those
they have just acquired, to an easily accessible tab. The plant sheets give practical advice on plant care. The blog (specific web address) also provides advice on plants, cuttings and cultivation, as well as information on the ecological impact of the industry.
