Computer and phone on a couch. EPF homepage on the screen.

EPF Website

In 2024, Wild&Slow was asked by the Établissement Public Foncier de Loire-Atlantique (EPF) to modernise its visual identity. The result: a graphic charter and logo that better reflect the institution's positioning and break with the codes of the sector. Now with a fresh, modern visual identity, EPF needed a new website to match. The project had to combine modernity and efficiency, while meeting standards of accessibility and digital sobriety. My role in this project was solely focused on the UI and art direction, while the UX was handled by Wild&Slow.

year

2024

category

UI Design

client

EPF Loire-Atlantique

WEBSITE

Man working on a construction. Brand colors from EPF Branding.
EPF Homepage screen.
Man on a computer scrolling on EPF website. Screenshot of the renting page from EPF Website.
Screenshots of services page from EPF website. Building construction with a blue sky.
Responsive mockup of EPF article page. Nantes city view from the Castle.
Description of Pepi's mission, vision and values.Pepi's brand assets : logo, ios icon, baseline and imagery.Description of Pepi's project workflow in 3 steps. The first step is the project phase with the creation of the project brief, the definition of the objectives and the definition of the branding. Second step is the research phase with competitive analysis, functional analysis, user analysis and user flow. Third step is the design phase with wireframing, moodboards, prototype and user testing.

app features

Seeds work in a similar way to bananas in the Geev application.
By registering, users receive 10 virtual seeds to start trading in the application. Each listing has a value in terms of the number of seeds determined by the application. The more a plant is in demand (because it's rare or in season), the higher its value. Adopting and trading plants will therefore be the main ways to earn seeds. Another way will be for users to participate in the recognition of ads whose plants are not identified.

Pepi's wireframes in black and white.Pepi's ui kit with brand colors, buttons, illustrations and assets.Man holding a phone with Pepi's homepage on the screen. Close-up of the homepage's elements.Screenshots of the 5th screens of Pepi's onboarding.

plant nursery

The plant list option allows users to add plants they own, or those
they have just acquired, to an easily accessible tab. The plant sheets give practical advice on plant care. The blog (specific web address) also provides advice on plants, cuttings and cultivation, as well as information on the ecological impact of the industry.

Hand holding a phone with Pepi's app research on the screen. Screenshots of the filters and categories in the app.Hand holding a phone with an ad from Pepi's app. Screenshots of the conversation pannel in pepi's app. Hand holding a plant in the background.Screenshots of Pepi's app plant nursery feature.

credits:

Creative Director: Julien Massiot | Brand Manager: Allison Legavre | Art Direction and Graphic Design: Lucile Bily | UX Design: Allison Legavre | UI Design: Laura Diatta
Back to All Projects

See more projects

Oguz Law icon with an image of a lawyer and a customer signing a contract in the background.

Oguz Law

Branding
Graphic design
UX/UI Design
Hand holding a phone with Pépi logo on it. Indoor decor of a shelf with plants.

Pépi Mobile App

Branding
UX/UI Design