Oguz Law logo with an image of a lawyer and a customer signing a contract in the background.

Oguz Law

I worked for a year with the American law firm Oguz Law to imagine their new graphic guidelines, redesign their website, create various communication tools and social media posts.
To stand out from their competitors, Oguz Law wanted to adopt a colorful and impactful image yet serious.
I created the company's logo,then its entire graphic charter, as well as the social media graphic charter.

year

2024

category

Branding
Graphic design
UX/UI Design

client

Oguz Law

WEBSITE

Oguz Law logo on a building and business cards.
Oguz Law logo symbol explanation. The symbol is made of the queue of the G from Oguz Law's logo.
Explanation of the logo symbol. The symbol represents an open door, a quote mark and the state of California.
Oguz Law logo on goodies, a cup and a tote bag.
Oguz Law brand colors, pictograms and imagery.
Lawyer and client signing a contract and quotemark symbol on a blue background.
3 different brochures cover on a skyline image of New York.
Instagram template and Statue of Liberty with Ogus icon in the background.
3 instagrams posts from Oguz Law.
Laptop on a couch, with Oguz Law homepage on the screen.
Description of Pepi's mission, vision and values.Pepi's brand assets : logo, ios icon, baseline and imagery.Description of Pepi's project workflow in 3 steps. The first step is the project phase with the creation of the project brief, the definition of the objectives and the definition of the branding. Second step is the research phase with competitive analysis, functional analysis, user analysis and user flow. Third step is the design phase with wireframing, moodboards, prototype and user testing.

app features

Seeds work in a similar way to bananas in the Geev application.
By registering, users receive 10 virtual seeds to start trading in the application. Each listing has a value in terms of the number of seeds determined by the application. The more a plant is in demand (because it's rare or in season), the higher its value. Adopting and trading plants will therefore be the main ways to earn seeds. Another way will be for users to participate in the recognition of ads whose plants are not identified.

Pepi's wireframes in black and white.Pepi's ui kit with brand colors, buttons, illustrations and assets.Man holding a phone with Pepi's homepage on the screen. Close-up of the homepage's elements.Screenshots of the 5th screens of Pepi's onboarding.

plant nursery

The plant list option allows users to add plants they own, or those
they have just acquired, to an easily accessible tab. The plant sheets give practical advice on plant care. The blog (specific web address) also provides advice on plants, cuttings and cultivation, as well as information on the ecological impact of the industry.

Hand holding a phone with Pepi's app research on the screen. Screenshots of the filters and categories in the app.Hand holding a phone with an ad from Pepi's app. Screenshots of the conversation pannel in pepi's app. Hand holding a plant in the background.Screenshots of Pepi's app plant nursery feature.

credits:

Art Direction : Laura Diatta.
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