Street mockup of the Cultural Diversity Day in Bilbao Poster.

Dia de la Diversidad Cultural in Bilbao

Organized by the French Institute of Bilbao, this event celebrates the wealth of cultures that enrich the city. On the program: concerts, dj sets and dancehall classes.
I was asked to create the illustration and art direction for the event.
The idea for the poster was to represent symbolic places in the city while highlighting its cultural diversity. The result is a vibrant, colorful visual that reflects the event.

year

2025

category

Illustration
Graphic design

client

Institut français de Bilbao

WEBSITE

Close-up of the illustration made for the Cultural Diversity Day event in Bilbao.
Street mockup of the Cultural Diversity Day in Bilbao Poster.
Instagram Post made for the Cultural Diversity Day event in Bilbao.
Description of Pepi's mission, vision and values.Pepi's brand assets : logo, ios icon, baseline and imagery.Description of Pepi's project workflow in 3 steps. The first step is the project phase with the creation of the project brief, the definition of the objectives and the definition of the branding. Second step is the research phase with competitive analysis, functional analysis, user analysis and user flow. Third step is the design phase with wireframing, moodboards, prototype and user testing.

app features

Seeds work in a similar way to bananas in the Geev application.
By registering, users receive 10 virtual seeds to start trading in the application. Each listing has a value in terms of the number of seeds determined by the application. The more a plant is in demand (because it's rare or in season), the higher its value. Adopting and trading plants will therefore be the main ways to earn seeds. Another way will be for users to participate in the recognition of ads whose plants are not identified.

Pepi's wireframes in black and white.Pepi's ui kit with brand colors, buttons, illustrations and assets.Man holding a phone with Pepi's homepage on the screen. Close-up of the homepage's elements.Screenshots of the 5th screens of Pepi's onboarding.

plant nursery

The plant list option allows users to add plants they own, or those
they have just acquired, to an easily accessible tab. The plant sheets give practical advice on plant care. The blog (specific web address) also provides advice on plants, cuttings and cultivation, as well as information on the ecological impact of the industry.

Hand holding a phone with Pepi's app research on the screen. Screenshots of the filters and categories in the app.Hand holding a phone with an ad from Pepi's app. Screenshots of the conversation pannel in pepi's app. Hand holding a plant in the background.Screenshots of Pepi's app plant nursery feature.

credits:

Communication & Naming : Institut français de Bilbao Art Direction : Laura Diatta
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